Overview of Influencer Marketing
Influencer marketing makes advertising feel more personal, a feat other channels struggle to accomplish. This is also why regulatory bodies have set out rules: to protect consumers from being misguided or advertised to unwillingly by their peers.
The Advertising Standards Authority’s Committee of Advertising Practice (ASA CAP) in the UK and the Federal Trade Commission (FTC) in the USA have established rules that influencers, brands, and agencies must adhere to when collaborating to avoid misleading their audiences.
In practice, influencer marketing can be confusing and time-consuming, and regulation can seem intimidating. Not diligently following advertising rules puts your brand at serious risk of litigation, fines, and brand damage.
In this blog, Sway Me Good has outlined the critical points of influencer marketing advertising standards, focusing on the rules and regulations that govern the industry in the UK and the USA. This guide is essential to review if you run campaigns without a robust influencer marketing software.
